How to Add a Clickable Link in Your Instagram Bio

Putting a clickable link in your Instagram bio is very important for driving traffic and engagement to your website, landing page, or any other online destination that you want to promote. It allows you to connect with your Instagram audience beyond the Instagram app itself and promote your business, blog, or personal brand.

However, the native functionality within Instagram only allows you to add one single link in your bio. This is where third-party links in bio tools become very useful. Links in bio tools allow you to create an entire landing page with multiple links, customize the design of the page, and track how many people click on each link to analyze your traffic.

How to Add Any Clickable Link In Your Bio Instagram

  • Copy the link/URL.
  • Go to your Instagram profile and edit your bio.
  • Paste the landing page URL into the Instagram bio website field.
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adding a clickable link in bio
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Quick Summary

  • Having a clickable link in your Instagram bio is very important for driving more traffic and engagement to your content.
  • Instagram only natively allows for one link within your bio, which is why third-party links in bio tools are essential.
  • Link in bio tools provide features like multiple links, customization options for the landing page design, and click-tracking analytics.

Understanding Instagram’s Native Link Functionality:

The “Website” field within your Instagram profile is where you can add a single link. While it’s better to have this one link rather than no linkability at all, it severely limits your capacity to direct traffic to multiple destinations. For example, you cannot link simultaneously to your website, blog, and online shop.

Exploring Third-Party Links in Bio Tools

Links in bio tools function essentially as mini websites that live within your Instagram profile. They provide additional features such as:

  • Multiple links: You can add links not only to your website, but also to all of your social profiles, various landing pages, online stores, and any other destinations.
  • Customization: You can customize the design of your landing page using your brand colors, fonts, and images to match your branding.
  • Click tracking: Link in bio tools allow you to view analytics to see how many people are clicking on each link that you add. This allows you to analyze your traffic.

Some of the most popular and trusted link in bio tools include

  • Linktree
  • Milkshake
  • Beacons
  • Lnk.Bio

All of these tools have their own unique features and pricing plans. When deciding which tool to use, you’ll want to thoroughly consider your available budget, specific needs and features, and overall design preferences.

Choosing the Right Link in Bio Tool

Before selecting a specific link in bio tool, ask yourself these questions:

  • What is my budget? Free plans offer limited features while paid plans provide more flexibility.
  • What specific features do I need? For example, do you require multiple links, customization options, or click analytics?
  • What design style do I prefer that would best match my brand? Choose a tool that integrates well with your brand aesthetic.
  • How user-friendly is the tool? Some links in bio platforms are more intuitive than others.

Many links in bio tools offer free trials or demo access. Take advantage of these to test out different options and determine the best fit for your brand and needs.

Adding a Link in Bio Tool to Your Instagram Profile

  1. Sign up for the link in the bio tool you want to use.
  2. Connect your Instagram account to the tool.
  3. Use the tool’s dashboard to create your customized landing page, adding all of the links you want, selecting design elements that match your branding, and setting up click analytics.
  4. Copy the URL for your newly created landing page from the tool.
  5. Go to your Instagram profile and edit the bio section.
  6. Paste the landing page URL into the “Website” field in your bio.
  7. Save the changes to your bio.

Best Practices for Using a Link in Bio Tool

  • Create an aesthetically pleasing and informative Instagram bio that effectively complements your link in the bio tool landing page.
  • Explicitly tell people within your bio to click the link to check out more content.
  • Use relevant keywords and terminology in your bio that relate to your niche and target audience.
  • Continuously track your link clicks and site traffic analytics through the link in the bio tool backend to gain insight and adjust your strategy as needed.
  • Use different, strategic call-to-actions in your bio for your different linked destinations.
  • Promote your link in your bio across your other social media platforms to boost discovery and click-throughs.

Additional Resources:


Adding a clickable link is one of the most effective ways to leverage your Instagram bio for driving greater traffic, boosting audience engagement, and expanding the reach of your online presence. By implementing a user-friendly link in bio tool into your profile, you unlock the full promotion potential of Instagram for your brand or business.


The goal of this article is to be a truly comprehensive guide covering all aspects of putting a working, clickable link into your Instagram bio. Every section provides important information, tips, and additional resources for successfully achieving this on both mobile and desktop.

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