What is Instagram Post Size? A Comprehensive Guide

Have you ever noticed that some Instagram posts look extra high-quality, crisp, and vivid while others appear stretched, pixelated, or blurry? While Instagram’s image filters certainly help enhance pictures and videos, the resolution and size of the original files play a huge role in determining post quality.

Many users are unaware of Instagram’s optimal post dimensions and maximum file upload sizes. As a result, they may unknowingly be degrading their content quality by uploading images and videos that exceed ideal specifications.

In this article, we will be breaking down Instagram’s perfect post dimensions for square images, portrait photos, landscape shots, and videos. You’ll also learn about maximum file size limits and the image and video types supported by the platform. 

Here are the recommended image and video dimensions for Instagram posts

  • Square image post: 1080 x 1080 pixels
  • Vertical/portrait image post: 1080 x 1350 pixels
  • Horizontal/landscape image post: 1080 x 566 pixels
  • Video posts: Up to 60 seconds long. The aspect ratio should be 4:5 (vertical) or 16:9 (horizontal). Minimum resolution 720p.
  • Instagram compresses images and videos, so very large files are not necessary. Sizes between 1-2 MB are usually sufficient.
  • The maximum image upload size is 30MB on iOS and Android.
  • Videos can be up to 60 seconds long and should focus on short, engaging clips.
  • Posts with multiple images/video clips will turn into a swipeable carousel post.
  • Image/video formats supported include JPG, GIF, MP4, and MOV. Some other formats may also work.

So in summary – aim for image dimensions of ~1080px, video clips no more than 60 seconds, and file sizes ideally between 1-2MB. Let me know if you need any other specifics around optimal Instagram post sizes!

instagram post portrait size from canva.com
instagram post square size from canva.com

What is Instagram Post Size? : Quick

  • Instagram post size matters! It affects how your photos and videos look on the platform.
  • Three main types of post formats exist: single image, carousel, and video.
  • Each format has its own ideal size and aspect ratio.
  • Square (1:1), portrait (4:5), and landscape (1.91:1) are the standard aspect ratios.
  • High-resolution images (minimum 1080 px width) are crucial for optimal quality.
  • Tools and resources are available for resizing images to fit Instagram’s specifications.

In my experience with Instagram, I’ve come to realize that captivating visuals are at the core of this platform. Whether you’re a seasoned influencer like me or just starting out, understanding Instagram post size is absolutely crucial for presenting your content in the best possible light. Allow me to guide you through everything you need to know about post sizes, aspect ratios, and the best practices I’ve learned for achieving optimal visual impact.

screenshot of with highlighted image ratio

Understanding Aspect Ratios and their Importance

An aspect ratio describes the relationship between the width and height of an image. On Instagram, three main aspect ratios are commonly used:

  • Square (1:1): This classic format is perfect for capturing balanced and symmetrical compositions. It’s ideal for portraits, product shots, and lifestyle images.
  • Portrait (4:5): This taller format is excellent for showcasing full-body shots, landscapes, and storytelling images with several elements.
  • Landscape (1.91:1): This wider format is great for panoramic shots, sceneries, and images with a strong horizontal emphasis.

Each aspect ratio conveys a distinct feeling and caters to different types of content.

Ideal Post Size for Each Format

Let’s dive into the recommended sizes for each post format:

  • Single Image:
    • Square: 1080px x 1080px
    • Portrait: 1080px x 1350px
    • Landscape: 1080px x 608px
  • Carousel: Each image within the carousel should follow the same dimensions as a single image.
  • Video: The ideal video size remains the same as the single image dimensions based on the chosen aspect ratio.

Instagram accepts posts with minimum dimensions of 320px wide and a maximum width of 1080px. However, using the recommended sizes ensures optimal quality and clarity.

Considerations for Optimal Visual Quality

I’ve found that high-resolution images play a crucial role in maintaining crisp visuals, especially when users zoom in. In my experience, aiming to upload photos with a minimum width of 1080px has consistently resulted in better image quality. While file size can impact upload speed, I recommend using image optimization tools to reduce file size without compromising on quality.

When it comes to resizing images, I’ve explored various free online tools and mobile apps that have been quite helpful. In my case, Canva, PicMonkey, and Adobe Photoshop Express are popular choices. Additionally, I’ve discovered that the built-in editing features within the Instagram app provide basic resizing options.

In conclusion, understanding Instagram post sizes, aspect ratios, and best practices has significantly improved my visual content quality. I suggest experimenting with different formats and sizes to find the perfect fit for your content. This not only enhances the visual appeal but also captivates your audience with stunning visuals. Remember, in my experience, details matter!

Bonus Section

Beyond size, I’ve personally explored the impact of composition techniques, color palettes, and text overlays on creating visually appealing Instagram posts. In my case, considering these elements has added an extra layer of creativity to my content.

If you’re interested in going beyond the basics, I recommend exploring case studies to learn how brands and individuals effectively use post size and other visual elements to achieve their marketing goals. In my experience, these real-world examples can provide valuable insights for enhancing your own Instagram strategy.

Further Reading

I hope this comprehensive guide provides you with a clear understanding of Instagram post size and empowers you to create captivating visual content for your audience.

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