What Does “Boost Post” Mean on Instagram? (Exactly this)

Have you ever seen that “Boost Post” button on Instagram and wondered, “What’s the deal with that?” Don’t worry, lots of people do! Instagram is great for showing stuff to your friends, but sometimes you want even more people to see your posts. That’s when you use the Boosting trick!

Quick Summary

  • Boosting a post is like turning it into a paid ad, showing it to more people beyond your followers.
  • It’s different from creating a brand new ad campaign, as it promotes an existing post you’ve already created.
  • Boosting can help you increase reach, engagement, and brand awareness, and attract new followers.

What Does “Boost Post” Mean on Instagram?

Boosting means paying to show your Instagram post to more people. When you boost, your post gets seen by your followers and new people too.

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screenshot of a reel with boost post Instagram

You can choose who sees your boosted post. Want more teens to see it? More people who like cats? You decide. This helps your post get more attention from people who will care about it.

Boosting helps get more likes, comments, and shares on your post. It can also bring more visitors to your Instagram page or website. But first, be clear on what you want people to do when they see your post.

You pick how much money you want to spend to boost the post, like $10. You also pick how many days it’s boosted – maybe 3 days. Instagram will promote your post to get the most eyes on it during that time.

As it happens, you’ll see reports on how many saw your post and interacted with it. This helps you learn what works when boosting.

Overall, boosting lets you promote your best stuff in ways you can’t normally do on Instagram. Test it sometimes, watch the reports, and keep improving!


Boosting means paying so more Instagram users see your post. You can target who it’s promoted to and see reports on how it performs to improve your strategy.

boosting post next menu

Think of Boosting as casting a spotlight on your favorite post. You take something you’ve already created and invest a little money to put it in front of a much larger audience. It’s not the same as building a whole new ad campaign from scratch, as you’re simply boosting the visibility of a post you already love. And unlike sponsored content, which may appear unrelated to your account, Boosted posts come directly from your profile.

Why Boost Your Posts?

boost reel or posts loading after clicking the button

Boosting a post opens up a world of possibilities:

  • Reach New Heights: Cast your net wider and target specific audiences beyond your followers, like people interested in your niche or located in a certain area.
  • Spark Engagement: Get more likes, comments, shares, and website visits, turning passive viewers into active fans.
  • Amplify Your Brand: Showcase your best content to a wider pool of potential customers, boosting brand awareness and recognition.
  • Grow Your Tribe: Attract new followers who resonate with your content and become part of your community.
  • Gain Insights: Track how your Boosted post performs with detailed analytics, giving you valuable data to optimize your strategy.

How to Become a Boosting Pro

Boosting a post is super easy, and I’m excited to break it down for you, our awesome blog readers! Here’s how I did it, and you can too:

  1. First off, I picked a post that I thought was really cool – you know, the one that looks great and gets people interested.
  2. Then, I had to think about who I wanted to show this awesome post to. That’s where targeting my audience came in. I could choose things like age, interests, and even where they’re located – pretty cool, right? I could even leave out some people if I wanted to.
  3. Now, the money part – how much was I okay with spending? I had to set a daily or overall budget, depending on what made sense for me. It’s all about what you’re comfortable with.
  4. For how long? Well, that depends on the post. A few days if it’s something that’s only good for a short time, or longer if it’s always relevant. You get to decide!
  5. Here’s the key: don’t just forget about it after you set it up. Keep an eye on how your post is doing, check the data, and make changes if you need to. That way, you can make the most of boosting your post. In my experience, it’s been totally worth it. So, if you’re thinking about boosting a post, keep an eye on it, and give it a try!

Boosting vs. Organic Growth

Building a strong organic presence on Instagram is crucial, but Boosting can give you a strategic push when needed. Consider Boosting in these scenarios:

  • You have a post with high engagement potential but limited reach.
  • You want to promote a special offer or event.
  • You’re launching a new product or service.
  • You’re targeting a specific audience segment beyond your followers.

Remember, Boosting is a tool, not a magic solution. Experiment, analyze, and refine your approach to find what works best for you.


“Boost Post” is no longer a mystery! It’s a powerful tool to reach new audiences, amplify your voice, and ultimately grow your presence on Instagram. So, why not give it a try? Just remember, like any good recipe, a touch of strategy and a sprinkle of analysis will make your Boosted posts truly delicious.

Ready to take the plunge? Head over to Instagram and explore the Boosting options on your favorite posts. With a little experimentation and this guide by your side, you’ll be a Boosting master in no time!

Additional Resources

Remember, the key to successful Boosting is to set clear goals, target the right audience, and analyze your results. With a little effort, you can unlock the power of this amazing tool and take your Instagram game to the next level!

I hope this article is informative and engaging. Please let me know if you have any questions or need anything else!

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